Welcome to the blog section of our website. Here we'll publish articles from time to time that we think will be useful to anyone looking to develop an online presence for their business.

In time, we hope that this section will become a library of information that can be used by clients and prospective clients to improve their business performance.

If you have any suggestions for article topics that you would like to see here, please do email us.

Using Video Within Website Design

Monday 17th June 2024 by Paddy

Integrating video into your website design can be a powerful tool for engaging visitors and conveying your message more effectively. However, it's essential to balance the benefits with potential drawbacks to maximise its impact. Advantages & disadvantages Videos can captivate your aud

DIY vs. Professional web design: Pros and cons for small businesses

Friday 17th May 2024 by Paddy

Creating a website is a critical step for any small business, but the big question remains: should you DIY or hire a professional? Both options have their pros and cons, and understanding these can help you make an informed decision. DIY Web Design Pros: Cost-Effective: DIY web design ca

Staying relevant: the importance of keeping your website content up to date

Monday 8th April 2024 by Paddy

  In today's digital landscape, maintaining an up-to-date website isn't just about staying relevant—it's about thriving. Your online presence serves as the face of your business, and it must reflect your current offerings, values, and achievements. Let's dive into why k

Monthly website subscription vs. one-off payment: Making the right choice for your business

Thursday 7th March 2024 by Paddy

Building and maintaining a website is a crucial investment for any business, and choosing the right payment model is equally important. Let's explore the advantages and disadvantages of opting for a monthly website subscription versus a one-off payment. 1. Typical costs associated with buildi

A comprehensive guide to domain names

Wednesday 24th January 2024 by Paddy

Welcome to the digital era, where establishing a robust online presence is not just an option but a necessity. At the heart of this virtual realm lies a critical aspect - domain names. In this friendly yet business-focused guide, we will embark on a journey to understand the intricacies of domain na

Local SEO tactics to boost your website's visibility

Monday 18th December 2023 by Paddy

Local SEO (Search Engine Optimization) is crucial for small businesses looking to improve their online visibility and attract local customers. Here are some effective tactics to boost your small business website's visibility in local search results: Google My Business (GMB) Optimization:

The key elements of website design - #10 the need for speed!

Sunday 19th November 2023 by Paddy

In the final blog in our website design series, we look at the importance of page speed in website design.  Today, online attention spans are shorter than ever. The speed at which your website loads can make or break your online presence. Page speed is not merely a technical jargon reserved

The key elements of website design - #9 using imagery in website design

Thursday 19th October 2023 by Paddy

In the dynamic world of web design, the power of imagery cannot be overstated. Pictures, as they say, are worth a thousand words, and in the virtual realm, they hold even more sway. They can captivate, inform, and engage visitors in a way that text alone cannot. In this blog, we'll delve into th

The key elements of website design - #8 adding credibility to your website to build trust with your audience

Tuesday 19th September 2023 by Paddy

In today's digital age, your website serves as the face of your business in the online world. It's the first point of contact for potential customers, partners, and collaborators. But, how can you ensure that your website exudes credibility? In this section of our blog on elements of website

The key elements of website design - #7 writing quality content for websites

Wednesday 23rd August 2023 by Paddy

In the digital age, an online presence is crucial for businesses to succeed. However, merely having a website is not enough. To make your mark and attract visitors, you need to focus on creating high-quality content. Quality content can engage your audience, enhance your credibility, and improve you

The key elements of website design - #6 using fonts in website design

Wednesday 26th July 2023 by Paddy

When it comes to creating a successful website, it's easy to get caught up in the visual elements such as colors, images, and layout. However, there is one often overlooked yet crucial aspect of web design that can greatly impact the overall user experience - typography, or simply put, the use o

The key elements of website design - #5 call to action elements

Thursday 27th April 2023 by Paddy

In the world of website design, there is a fundamental principle that every website designer should be familiar with – the use of call to action (CTA) elements. These elements play a significant role in driving user engagement and conversions. They are designed to encourage visitors to take sp

The key elements of website design - #4 site search

Wednesday 8th March 2023 by Paddy

In our last blog post, we discussed the importance of providing an intuitive, consistent and easy to use navigation system to allow your site visitors to access your content in a timely manner.  We left one of the most important navigation tools to last - site search! What is site search?

The key elements of website design - #3 navigation

Tuesday 21st February 2023 by Paddy

As we discussed in our last post, visitors to your website are unlikely to hang around for long if their site experience is poor. Not being able to find the information they are looking for quickly would be a major cause of frustration for visitors. The ability to navigate effectively through your s

The key elements of website design - #2 keep it intuitive

Tuesday 31st January 2023 by Paddy

Most visitors that visit your website will do so with a specific reason in mind – to find a phone number, to request a service/product, to see your opening times, to find your address and so on.  In addition, the vast majority of visitors will only stay on your website for a short while -

The key elements of website design - #1 responsive & mobile friendly websites

Tuesday 17th January 2023 by Paddy

As we mentioned in this article, all website design should start with the two key principles – a very clear purpose and a visitor-centric focus.  These principles should be kept in mind throughout the design process.  The next thing to consider are the actual elements of the websi

The two principles of website design that business owners must know

Tuesday 3rd January 2023 by Paddy

As a business owner, you will already know how important a website is to your commercial success. Even if you don't sell online, your site will act as your shop window to the outside world - communicating who you are, what you do and how to connect with you. This is hardly news - the vast maj

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