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Having a website is all well in good but it needs to be found by potential customers too. Search engine optimisation (SEO) is one of the most cost-effective ways to drive organic traffic and build long-term success, especially for small businesses. If you’re just starting out, here’s a b

Establishing trust online is essential for small businesses looking to grow and retain loyal customers. With competition only a click away, your website needs to not only look professional but also reassure visitors that your business is credible, secure, and reliable. From the first impression to t

Creating a new website is an exciting step for any business, but it requires careful planning to ensure success. Whether you’re launching a brand-new site or revamping an existing one, there are key questions to consider before getting started. From defining your goals to ensuring great user e

Having a website for your small business is essential, but knowing how well it’s performing is just as important. Google Analytics (GA) is one of the most powerful tools available to help you monitor, understand, and improve your site’s performance. Whether you’re a small business

In today's digital world, more people than ever are browsing the web on their smartphones. In fact, mobile internet usage now accounts for over half of all global web traffic. So, if your small business website isn’t mobile optimised, you could be missing out on a significant number of pot

Having a strong online presence is crucial for small businesses. A key element of this presence is the integration of social media with your website. With billions of people active on social platforms like Facebook, Instagram, Twitter, and LinkedIn, integrating social media into your website can sig

Your small business website is often the first point of contact for potential customers. As the virtual face of your business, it plays a critical role in establishing trust and credibility. With countless online options available, consumers are naturally cautious. So, how can you ensure your websit

Creating a website for your limited company in the UK is an exciting venture, offering a digital shop front to the world. However, it's not just about aesthetics and functionality; there are crucial legal requirements you must adhere to. Let's delve into these key legal stipulations to ensur

In today’s digital landscape, maintaining a strong online presence is crucial for small businesses. One of the most effective ways to achieve this is through blogging. A well-curated blog serves as a cornerstone of content marketing strategy, offering numerous benefits that can propel your bus

Integrating video into your website design can be a powerful tool for engaging visitors and conveying your message more effectively. However, it's essential to balance the benefits with potential drawbacks to maximise its impact. Advantages & disadvantages Videos can captivate your aud

Creating a website is a critical step for any small business, but the big question remains: should you DIY or hire a professional? Both options have their pros and cons, and understanding these can help you make an informed decision. DIY Web Design Pros: Cost-Effective: DIY web design ca

In today's digital landscape, maintaining an up-to-date website isn't just about staying relevant—it's about thriving. Your online presence serves as the face of your business, and it must reflect your current offerings, values, and achievements. Let's dive into why keeping you

Building and maintaining a website is a crucial investment for any business, and choosing the right payment model is equally important. Let's explore the advantages and disadvantages of opting for a monthly website subscription versus a one-off payment. 1. Typical costs associated with buildi

Welcome to the digital era, where establishing a robust online presence is not just an option but a necessity. At the heart of this virtual realm lies a critical aspect - domain names. In this friendly yet business-focused guide, we will embark on a journey to understand the intricacies of domain na

Local SEO (Search Engine Optimization) is crucial for small businesses looking to improve their online visibility and attract local customers. Here are some effective tactics to boost your small business website's visibility in local search results: Google My Business (GMB) Optimization:

In the final blog in our website design series, we look at the importance of page speed in website design.  Today, online attention spans are shorter than ever. The speed at which your website loads can make or break your online presence. Page speed is not merely a technical jargon reserved

In the dynamic world of web design, the power of imagery cannot be overstated. Pictures, as they say, are worth a thousand words, and in the virtual realm, they hold even more sway. They can captivate, inform, and engage visitors in a way that text alone cannot. In this blog, we'll delve into th

In today's digital age, your website serves as the face of your business in the online world. It's the first point of contact for potential customers, partners, and collaborators. But, how can you ensure that your website exudes credibility? In this section of our blog on elements of website

In the digital age, an online presence is crucial for businesses to succeed. However, merely having a website is not enough. To make your mark and attract visitors, you need to focus on creating high-quality content. Quality content can engage your audience, enhance your credibility, and improve you

When it comes to creating a successful website, it's easy to get caught up in the visual elements such as colors, images, and layout. However, there is one often overlooked yet crucial aspect of web design that can greatly impact the overall user experience - typography, or simply put, the use o

In the world of website design, there is a fundamental principle that every website designer should be familiar with – the use of call to action (CTA) elements. These elements play a significant role in driving user engagement and conversions. They are designed to encourage visitors to take sp

In our last blog post, we discussed the importance of providing an intuitive, consistent and easy to use navigation system to allow your site visitors to access your content in a timely manner.  We left one of the most important navigation tools to last - site search! What is site search?

As we discussed in our last post, visitors to your website are unlikely to hang around for long if their site experience is poor. Not being able to find the information they are looking for quickly would be a major cause of frustration for visitors. The ability to navigate effectively through your s

Most visitors that visit your website will do so with a specific reason in mind – to find a phone number, to request a service/product, to see your opening times, to find your address and so on.  In addition, the vast majority of visitors will only stay on your website for a short while -

As we mentioned in this article, all website design should start with the two key principles – a very clear purpose and a visitor-centric focus.  These principles should be kept in mind throughout the design process.  The next thing to consider are the actual elements of the websi

As a business owner, you will already know how important a website is to your commercial success. Even if you don't sell online, your site will act as your shop window to the outside world - communicating who you are, what you do and how to connect with you. This is hardly news - the vast maj