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In today's digital age, your website serves as the face of your business in the online world. It's the first point of contact for potential customers, partners, and collaborators. But, how can you ensure that your website exudes credibility? In this section of our blog on elements of website

In the digital age, an online presence is crucial for businesses to succeed. However, merely having a website is not enough. To make your mark and attract visitors, you need to focus on creating high-quality content. Quality content can engage your audience, enhance your credibility, and improve you

When it comes to creating a successful website, it's easy to get caught up in the visual elements such as colors, images, and layout. However, there is one often overlooked yet crucial aspect of web design that can greatly impact the overall user experience - typography, or simply put, the use o

In the world of website design, there is a fundamental principle that every website designer should be familiar with – the use of call to action (CTA) elements. These elements play a significant role in driving user engagement and conversions. They are designed to encourage visitors to take sp

In our last blog post, we discussed the importance of providing an intuitive, consistent and easy to use navigation system to allow your site visitors to access your content in a timely manner.  We left one of the most important navigation tools to last - site search! What is site search?

As we discussed in our last post, visitors to your website are unlikely to hang around for long if their site experience is poor. Not being able to find the information they are looking for quickly would be a major cause of frustration for visitors. The ability to navigate effectively through your s

Most visitors that visit your website will do so with a specific reason in mind – to find a phone number, to request a service/product, to see your opening times, to find your address and so on.  In addition, the vast majority of visitors will only stay on your website for a short while -

As we mentioned in this article, all website design should start with the two key principles – a very clear purpose and a visitor-centric focus.  These principles should be kept in mind throughout the design process.  The next thing to consider are the actual elements of the websi

As a business owner, you will already know how important a website is to your commercial success. Even if you don't sell online, your site will act as your shop window to the outside world - communicating who you are, what you do and how to connect with you. This is hardly news - the vast maj