Welcome to the blog section of our website. Here we'll publish articles from time to time that we think will be useful to anyone looking to develop an online presence for their business.
In time, we hope that this section will become a library of information that can be used by clients and prospective clients to improve their business performance.
If you have any suggestions for article topics that you would like to see here, please do email us.
A Comprehensive Guide to Domain Names
Welcome to the digital era, where establishing a robust online presence is not just an option but a necessity. At the heart of this virtual realm lies a critical aspect - domain names. In this friendly yet business-focused guide, we will embark on a journey to understand the intricacies of domain na
Local SEO tactics to boost your website's visibility
Local SEO (Search Engine Optimization) is crucial for small businesses looking to improve their online visibility and attract local customers. Here are some effective tactics to boost your small business website's visibility in local search results: Google My Business (GMB) Optimization:
The key elements of website design - #10 the need for speed!
In the final blog in our website design series, we look at the importance of page speed in website design. Today, online attention spans are shorter than ever. The speed at which your website loads can make or break your online presence. Page speed is not merely a technical jargon reserved
The key elements of website design - #9 using imagery in website design
In the dynamic world of web design, the power of imagery cannot be overstated. Pictures, as they say, are worth a thousand words, and in the virtual realm, they hold even more sway. They can captivate, inform, and engage visitors in a way that text alone cannot. In this blog, we'll delve into th
The key elements of website design - #8 adding credibility to your website to build trust with your audience
In today's digital age, your website serves as the face of your business in the online world. It's the first point of contact for potential customers, partners, and collaborators. But, how can you ensure that your website exudes credibility? In this section of our blog on elements of website
The key elements of website design - #7 writing quality content for websites
In the digital age, an online presence is crucial for businesses to succeed. However, merely having a website is not enough. To make your mark and attract visitors, you need to focus on creating high-quality content. Quality content can engage your audience, enhance your credibility, and improve you
The key elements of website design - #6 using fonts in website design
When it comes to creating a successful website, it's easy to get caught up in the visual elements such as colors, images, and layout. However, there is one often overlooked yet crucial aspect of web design that can greatly impact the overall user experience - typography, or simply put, the use o
The key elements of website design - #5 call to action elements
In the world of website design, there is a fundamental principle that every website designer should be familiar with – the use of call to action (CTA) elements. These elements play a significant role in driving user engagement and conversions. They are designed to encourage visitors to take sp
The key elements of website design - #4 site search
In our last blog post, we discussed the importance of providing an intuitive, consistent and easy to use navigation system to allow your site visitors to access your content in a timely manner. We left one of the most important navigation tools to last - site search! What is site search?
The key elements of website design - #3 navigation
As we discussed in our last post, visitors to your website are unlikely to hang around for long if their site experience is poor. Not being able to find the information they are looking for quickly would be a major cause of frustration for visitors. The ability to navigate effectively through your s
The key elements of website design - #2 keep it intuitive
Most visitors that visit your website will do so with a specific reason in mind – to find a phone number, to request a service/product, to see your opening times, to find your address and so on. In addition, the vast majority of visitors will only stay on your website for a short while -
The key elements of website design - #1 responsive & mobile friendly websites
As we mentioned in this article, all website design should start with the two key principles – a very clear purpose and a visitor-centric focus. These principles should be kept in mind throughout the design process. The next thing to consider are the actual elements of the websi
The two principles of website design that business owners must know
As a business owner, you will already know how important a website is to your commercial success. Even if you don't sell online, your site will act as your shop window to the outside world - communicating who you are, what you do and how to connect with you. This is hardly news - the vast maj