Evaluating My Website – How Do I Know If It Is Any Good?

Saturday 12th July 2025 by Paddy

We’ve all received them – those spammy emails or phone calls from “experts” claiming your website is broken, invisible to Google, or somehow failing your business. But how do you cut through the noise and truly evaluate whether your website is doing its job?

Define What ‘Good’ Means For Your Website

A good website isn’t just about sleek design or flashy graphics. It needs to serve a purpose. Whether that’s generating leads, selling products, or building your brand, the first step is to define what success looks like for you. A beautiful site that doesn't convert visitors or is hard to navigate isn’t helping your business.

Check The User Experience (UX)

Think like a customer. Is your site easy to use on desktop and mobile? Do pages load quickly? Is the navigation clear? If people can’t find what they’re looking for within a few clicks, they’re likely to leave. Tools like Google Analytics can help you understand how users interact with your site.

Look At Your Website’s Performance

Speed matters. Search engines and users both prefer websites that load fast. Use free tools like Google PageSpeed Insights to identify slowdowns and get suggestions on how to fix them. Performance can impact your ranking and conversion rates.

Assess SEO And Visibility

Can people find your site? Basic SEO elements like page titles, meta descriptions, alt text for images, and keyword usage all influence how your site appears in search results. There’s no need for black magic – just solid, consistent content and structure.

Check For Mobile-Friendliness

With more people browsing on smartphones than ever before, your site must be responsive. If your website isn’t mobile-friendly, you’re likely losing visitors. Test it using Google’s Mobile-Friendly Test.

Ask For Honest Feedback

Sometimes the best insights come from real users. Ask customers or colleagues to explore your site and share what they like, what confuses them, or what’s missing. Fresh eyes can reveal issues you’ve overlooked.

Final Thoughts

You don’t need to panic when you get spam messages about your website. Instead, take a strategic look at its performance and purpose. If it's working for your business, that’s what really counts. But if you spot opportunities to improve, making informed, user-focused changes will always pay off.